Hey everyone it’s Gary with CloudNet360, SocrPro and Socrlabs.
The other day I put out an announcement for SocrPro and I talked about our new Business Center and inside the Business Center we’re going to havesoccer specific billing system.
We’re going to have an automated Recurring Billing, industry exclusive Bucket Billing that we optimized and built just for soccer clubs. We’re also going to have our CRM email system with Auto Responders,Sales Funnels,Marketing System, Survey System and on top of that a complete Website Builder.
How are you gonna do all that? For a standard company that would be a big task. In fact that was a big task for us when we built it starting in 2006.Our CloudNet360 system already has an Order System, Billing System, Recurring Order System, Subscription System, Standard Product System; everything you can imagine that a high end e-marketer needs.That’s what this system is intended for. It’s for high end e-marketing, ecommerce people.
We have product developments, digital products, physical products,subscription products, membership products,affiliate system, affiliate system, storefront, giftcertificates, coupons, reports, advanced upsell system that can do preupsell, post upsell, one-click upsell, upsells off down sales, down sells offupsells, it can do all sorts of things, again very sophisticated very high-end type of clientele.
We are using these systems and have been since 2006. if we move over to the other side you see we have the autoresponders, CRM, Customer Portal, which again has a whole subsystem built into it, the Scheduling System, the Membership System,Project Manager, Suggest a Feature,Bug Spotter, Ticket System, Live Chat, Surveys, Click-To-Call, all these stuff’s already in our system. It’s already in our CloudNet360 system.
SocrPro came after CloudNet360. Using our development team to create SocrPro, now we never really realized that people would want these tools inside their coaching platform as much as they do.
We always figured, well, we’ll be a coaching platform, we’ll put out the Video System, Player Appraisal System, and all those other things that are inside of SocrPro.
We never put in the Business Center until we just decided to this year. And we could just put it in by copying and pasting it over and it would have all this stuff but reality is it’s too sophisticated. I mean not that people couldn’t use it, it’s just that you don’t take a system with a thousand features and throw it at someone that only needs 15 or 20 right?
What we wanted to do was, make our system for SocrPro big-button simple.In other words just log in and start using it, no high sophistication, no long learning curve, no memorization; all these things that come when you’re at really high-end e-marketer that you’re willing to put up with because that’s a different business model.
We didn’t want to do that for a soccer club because that’s not your business model. Your business model is soccer and you just need a tool that helps you easily facilitate getting the payments made, getting your subscriptions paid, making it so that you can have credit card payments combined with cash payments and maybe check payments and have it all in one subscription.
It’s just a one-time pain may be it’s a variable cycle may be it’s a recurring billing, we make it so you can put in prepaid discounts.You can have scholarships, you can do all these different things in our what we call, Club Dues/ Bucket Billing System; so all that stuff is in there. What we’ve done is simply taken out of this system,simplified it, optimized it, modified it a little and put it into SocrPro.
That’s where our Business Center is coming from. So when you see this you might think,“Man how are these guys able to do this and can I trust them?Because they’re new at this I don’t know if I want to trust my whole Club billing system to a new company that just started thinking about doingbilling.” and frankly I wouldn’t either.
When you look at billing, when you look at products, when you look at all the details that go into creating a product, you know subscription, creating the billing with doing the linking, making your API’s coordinating with your merchant accounts PayPal, Stripe; all these things, coupons discounts prepay, it’s a lot. I mean, it is a ton of work to do it, if we were starting from scratch.
I guarantee, there would be problems, just like we facedproblems back in 2006. We wentthrough all these teething pains. Welearned the hard way and you usuallylearn by, you know, having something gobad and then having to fix it and makingsure that never happens again.
We have an extremely robust Billing System and extremely robust recurring Billing Product System. All these things,because we’ve been doing it since 2006.It’s 14 years of experience. We’re notjust coming out of the gate going, wowlet’s throw orders in there; and howhard is it to make products? Well it’sactually hard, you know, it’s actuallyhard. You have to have sales tax, product specific sales tax, cartwide sales tax, service effective salestax, all these different things havedifferent requirements.
If you’re doing club dues you probably don’t charge sales tax. If you’re selling at-shirt, now, you have to charge sales tax.But if you’re doing some sort of food product, may be you have a tournament, maybe you have all these different events where you have food, you’ve got products, you’ve got these different things, they all have different sales tax rates.So there’s a lot to consider. And then after you sell it, how do you put in the notifications? And on and on… all these things take a lot of thought, a lot of experience and a lot of attention to detail.
What you’re going to find is that we have one of the best billing systems in the industry with CloudNet360.We’ve made it big button simple. We created this new Club Dues / Bucket Billing that is very unique in the industry no one else hasit. And again, it allows you to takecredit cards, have prepaid discounts, scholarships to take credit cards,combine it with the ability for someoneto come and say “hey you know what, I justwant to pay, I’ve got 40 dollars” ,
You know, may be on a big club, that’s not going to be an issue because you’ve got customers coming in and just saying oh three thousand dollars, BAM, paid, it’s over. But if you’re a small club, maybe in a less advantaged environment, maybe these people have to make a credit card payment, then they could kick up 40 bucks and they kick up 80 bucks and they get a check, you know all these different things have to be accounted.
You can accommodate your customers andmake sure you can keep the focus on yourteam, club, players and going out and playing the game, not onbilling and how do you track all thisstuff.
How do your customers, howdo your parents, go in and get into their
Customer Portal and manage their billing?
How do they do it on their own?
How dothey see their billing history?
How do they see what they still owe you?
How do they make payments right through the CustomerPortal ?
These things get complicated. All these details take a ton of work and I know from experience that if we were to try to do this from scratch it would not be a 1 month – 2month, one year project. It would be a 2–3-5 years project to get it right. One year to do the coding, next year to fix all the, like, I didn’t think of that, and then another year to really refine it and get all the extra features and details in there that really make it a great system.
So as we roll this out you’re gonna see this thing coming out so quickly, you know, these big giant modules that maybe you realize how complicated they are. Maybe, you don’t, maybe realize the ground work that has to go into these things. Maybe you don’t… but as you see these things coming out, I want to assure you that you are coming into a system that has 14 years of hardcore billing experience.
I mean, our whole business is billing our customers live in die-off billing. If you’re a soccer club, you build once in a while but our customers bill every single minute of every single day of every single month of every single year.
That’s the only way they survive and if it’s not working flawlessly every second, our customers are losing money. And you know they won’t stay around as customers very long, but they do, because our systems are extremely good.
They’re refined, they’re reliable, they’re proven. And when you’re using the SocrPro business center you are getting a proven system that will work flawlessly for managing your club.
In future posts, I’ll talk more aboutsome of the specifics. I want to reallyget into a whole video just on BucketBilling because our Bucket Billingsystem is incredible. I mean, no one elsehas it no one else really thinks aboutbilling for soccer the way we do.
We live and die soccer, you know we justdon’t have this as a business, it’ssomething we live so we have the bestsystem out there.
It’s the same way with our Scheduling System, you know, we didn’t just put out another meet to Scheduling System. We put in the Itinerary System, Meal Planner, and Travel Planner.
We did all thesethings to accommodate what soccer travel clubs need. I mean, a basic soccer club that doesn’t travel, they don’t need much, any system will work. But once you start traveling, you’re going to definitely appreciate the difference between our Scheduling System and the other guys out there.
So I want to circle back to the billing though, I’m just gonna close off and say, this has not been released yet. I want to assure you that it’s not coming from a, let’s call it a newbie perspective. It’s coming from the perspective of actually being more sophisticated, more complicated, more features and we’re bringing that down to make it simpler and easier to use and optimized just for soccer, just for what you need.
I will talk to you in the next post, where we get into greater details about this exciting new module and I really look forward to having you start to use it play, with it kick the tires and give us some feedback.
You have a great day, stay safe, stay healthy.